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big x the plug net worth 2024: The Rise of a Dallas Rap Star

by Joey Reed
June 26, 2025
Reading Time: 7 mins read
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big x the plug net worth

big x the plug net worth

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In the ever-evolving world of hip-hop, few artists have risen as fast and fiercely as big x the plug net worth. With his booming presence, unmistakable voice, and street-rooted lyricism, the Dallas-born rapper has quickly made a name for himself in the Southern rap scene. But as his fame grows, so does public interest in his financial success. What exactly is Big X Tha Plug’s net worth in 2024? How old is he, and how has his age influenced his hustle and wealth?

This article dives deep into BigXThaPlug’s net worth, exploring his career milestones, income sources, lifestyle, and how much the rap star is really worth today. Whether you’re a fan, a blogger, or someone tracking emerging artists’ financial growth, this comprehensive breakdown offers the latest and most reliable insights.

Who Is BigXThaPlug?

BigXThaPlug, born Xavier Landrum on May 12, 1998, is a rapper and songwriter from Dallas, Texas. At just 26 years old, he’s become a bold new voice in Texas hip-hop, known for his gritty Southern flair and deep bass-heavy delivery.

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Quick Facts:

  • Real Name: Xavier Landrum
  • Stage Name: BigXThaPlug
  • Born: May 12, 1998
  • Age (2024): 26
  • Hometown: Dallas, Texas
  • Known For: “Texas,” “Mr. Trouble,” “Mmhmm,” and “Levels”

What sets BigX apart is his authenticity. He doesn’t just rap about the streets—he lived it, and that connection resonates with fans across the South and beyond.

What Is BigXThaPlug’s Net Worth in 2024?

As of mid-2024, BigXThaPlug’s estimated net worth ranges between $1.5 million and $2 million, depending on the source. His financial growth is largely attributed to his successful music releases, streaming revenue, live shows, merch sales, and early entrepreneurial efforts.

Breakdown by Sources:

SourceEstimated Net Worth
FameArrow$2 million (2024)
AwaySea$1.5 million (2024)
Essential Tribune$3–5 million (by 2025 projection)
PeopleAI$7.74 million (AI-based estimate)
Popnable$600K annual earnings (est.)

How Does BigXThaPlug Make His Money?

big x the plug net worthdoesn’t come from a single income stream. Like many modern rappers, he’s built a diversified brand. Here’s how the numbers stack up:

1. Music Streaming & Sales

With millions of streams across Spotify, Apple Music, and YouTube, BigX earns a substantial chunk through royalties.

  • Spotify listeners: Over 1.5 million monthly
  • Popular tracks: “Texas” has over 15 million streams
  • Estimated annual streaming income: $350K–$500K

2. Live Shows and Touring

big x the plug net worth is a popular performer across Southern cities and music festivals. Booking fees have reportedly jumped in the last year.

  • Average fee per show: $15,000–$30,000
  • Estimated annual live income: $250K–$400K

3. Merchandise Sales

BigX sells streetwear-themed merchandise, tapping into the Texas rap and urban fashion aesthetic.

  • Signature items: Hoodies, caps, tees branded with “Plug” slogans
  • Estimated annual income: $100K–$150K

4. Label Income

He runs his own indie label, 600 Entertainment, which not only releases his music but is rumored to be signing local talent.

  • Label revenue potential: Unknown but projected to grow in 2025

5. YouTube Ad Revenue

His channel, “BigXThaPlug,” features official videos, freestyles, and vlogs.

  • Monthly views: 1–2 million
  • Estimated ad revenue: $30K–$60K annually

6. Other Ventures

Though unconfirmed, some sources speculate on minor real estate investments in Dallas.

Growth Over the Years: Net Worth Timeline

YearEstimated Net Worth
2021~$250,000
2022~$600,000
2023~$1 million
2024~$1.5–$2 million
2025 (Projected)~$2.5–$5 million

As you can see, BigX’s net worth has consistently grown year-over-year—thanks to his hustle and smart branding.

Lifestyle: How Does He Spend His Money?

1. Cars

BigX has a well-known love for luxury cars. He’s been seen flexing vehicles like the Dodge Charger Hellcat and Chevy Camaro, symbolic of his Southern rap roots.

2. Fashion

Expect lots of designer fits—Amiri jeans, Off-White tees, and custom jewelry, especially Texas-styled gold chains and grills.

3. Giving Back

BigX has hinted in interviews about wanting to give back to his Dallas community. In 2023, he sponsored a back-to-school event for kids in Oak Cliff.

What Makes BigX Special?

BigX isn’t just a rapper—he’s a brand. His deep voice, Southern drawl, and uncompromising delivery make him stand out in a sea of melodic rappers. He’s rooted in reality and uses his platform to speak for people growing up in hard situations. That raw honesty, paired with booming beats, has made him a Texas legend in the making.

BigXThaPlug’s Net Worth vs. His Peers

Compared to rising Southern rappers like That Mexican OT, Trapboy Freddy, or Sauce Walka, big x the plug net worth is slightly behind in overall net worth but ahead in streaming momentum and authenticity. With time, he’s poised to out-earn many regional acts.

ArtistEstimated Net Worth (2024)
BigXThaPlug$1.5–$2 million
That Mexican OT~$2.5 million
Trapboy Freddy~$1 million
Sauce Walka~$4 million

BigXThaPlug Age & Influence on His Hustle

At 26 years old, BigXThaPlug is still in the early stages of his prime. Most artists peak financially between 28–35, meaning his current growth trajectory is only the beginning.

Age gives him:

  • Time to expand beyond music (labels, fashion, investments)
  • A loyal Gen Z and millennial fanbase
  • Opportunities to shape a decade-long legacy

What’s Next for BigXThaPlug in 2025?

  • New album rumored for early 2025
  • Collaborations with national artists
  • Plans to tour internationally
  • More signings under his label
  • Possible fashion collabs or sponsorships

All signs point to BigX moving beyond being a Texas star into national rap royalty. If managed well, his net worth could easily triple in the next few years.

Final Thoughts: A Street King Building a Music Empire

BigXThaPlug is more than just a Dallas rapper—he’s a symbol of Southern grind, authenticity, and resilience. With a current net worth of around $1.5 to $2 million in 2024, he’s not only thriving but laying the foundation for generational wealth.

His story is still unfolding, and if the projections hold true, BigXThaPlug’s net worth by 2025 or 2026 could place him among the South’s top earners. Whether you’re watching for the music or the money moves, BigXThaPlug is someone to keep on your radar.

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